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Index your Square Online site with search engines

Who is this article for?
  • Sellers with online permissions. Set permissions in Square Dashboard.
  • Square Online Plus or Premium subscribers.
  • About search engine optimization

    With search engine optimization (SEO), you can optimize your items and categories for search engine results, but you can also add SEO information to your Square Online site to help it rank better. With Square Online, you can edit the SEO settings for both your entire site and the individual pages that make up your site.

    Before you begin

    You can index your site from your Square Dashboard. 

    Since search engines aren't updated in real time, search results won't immediately display any recent changes you made to the SEO title and description of your Square Online site. Changes to search engine results can take between a few days and several weeks to show up. For more information, review our Ultimate SEO Guide.

    Hiding your website or individual pages from Google and other public search engines does not actually unpublish your site. Not including the page in your navigation menu doesn’t hide it from search results either, but removes the link to the page from your site’s navigation. Anyone with the URL to your site can see it. Learn how to password protect your Square Online site.

    Square does not provide SEO consultation. For more information on SEO for your specific website's needs, we recommend consulting an SEO expert.

    Set up SEO

    You can set up SEO for your entire site and for individual pages.

    Index your entire site

    The SEO settings for your entire site also affects the SEO settings for your website’s homepage.

    1. Sign in to your Square Dashboard and go to Sales channels > Online > Website > SEO.
    2. For Search Engine Optimization (SEO), select Update SEO.
    3. Add your SEO details and select Save when finished.
    4. Publish your site to see the changes live.

    Index individual pages

    SEO settings for each individual page are located in your site editor within the settings panel for each page.

    1. Sign in to your Square Dashboard and go to Sales channels > Online > Website > Edit site.
    2. Select a page.
    3. Select the gear icon in the editing panel and select View page settings.
    4. Select SEO in the pop-up window and add your SEO details.
    5. Select Save when finished and publish your site to see the changes live.

    Hide your site from search engines

    Hide your entire website

    1. Sign in to your Square Dashboard and go to Sales channels > Online > Website > SEO.
    2. In the SEO section, find Search engine visibility and select Hidden from search engine results.
    3. Publish your site to see the changes live.

    Hide individual pages

    1. Sign in to your Square Dashboard and go to Sales channels > Online > Website > Edit site.
    2. Select a page.
    3. Select the gear icon in the editing panel and select View page settings.
    4. Select SEO in the pop-up window.
    5. For Search visibility, select Hidden from search engine results.
    6. Select Save when finished and publish your site to see the changes live.

    Enable site search

    Your website also has a search feature that indexes your site's content. The site search feature allows your customers to search content and items found on your Square Online site.

    1. Sign in to your Square Dashboard and go to Sales channels > Online > Website > Edit site

    2. Select your website's navigation menu.

    3. In the editing panel, go to Content > Icons and select Search icon.

    4. Select Save when finished and publish your site to see the changes live.

    Hiding the search icon disables search functionality on your site. If it appears the site search feature isn't working properly, contact Square Support.

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